The ARCO-BEEP Electronic Art Prize at ARCO 2018 has been awarded to the artist Eugenio Ampudia for the piece titled “Try Not To Think So Much” (2018) at Max Estrella Gallery, an installation that employs technological circuits in which the generation of sounds that distort previous forms of discursivity is decisive. The spectator is able to interact with this artwork generating a kind of “aleatory music” that would establish an allegorical meaning to what is textually proposed.
Eugenio Ampudia is without doubt one of the Spanish artists who has worked with the greatest intensity, coherency and rigour in the terrain of new media, proposing installations and artworks of a significantly critical nature and also examining the condition of works of art in times of speculation. Ampudia has exhibited in important galleries and prestigious museums. The BEEP Collection already contains two other pieces by this artist who has now won the thirteenth edition of the prize at the Arcomadrid art fair. As such, this piece will become part of Spain’s most important collection in the field of electronic art, a reference in Europe that will be exhibited in the next edition of the ARS Electronica Festival.